Transforming Automotive Operations with Enterprise AI Automation

About MHS Holding

MHS Holding is one of Europe’s largest automotive groups with €716M annual revenue and 40+ locations across Germany, Austria, and Romania. The group represents BMW, MINI, Rolls-Royce, MAN Trucks & Buses, Neoplan, and operates used car and mobility businesses.

The Challenge

Automobile Bavaria Group, the Romanian division, was scaling rapidly but faced significant operational friction:

  • Fragmented systems and repetitive manual data entry
  • Compliance pressure from RAROM and ANAF
  • Heavy document loads (PDFs, VIN reports, invoices, photos)
  • Poor visibility and communication across dealerships
  • Difficulty supporting growth across 12 BMW/MINI dealerships and new divisions

The business needed one automation platform to unify processes, ensure compliance, and deliver measurable ROI.

The Solution

Freedomtech Solutions delivered a central AI automation layer across the organisation:

  • 100+ automated workflows across sales, service, insurance, logistics, and compliance
  • Process mining dashboards showing efficiency gains and ROI
  • Governance guardrails and human in the loop oversight
  • Central orchestration ensuring accurate, consistent data flow across the group

Key Impact Areas

  • Vehicle & Photo Intake Automation
  • Insurance data extraction and report submission
  • VIN & document intelligence with full traceability
  • Automated offer creation and OEM platform uploads
  • Compliance exports to RAROM and ANAF
  • Real time service and technical updates
  • VIN level automation for BMW Motorrad
  • Intelligent staff notifications across all sites

Business Outcomes

  • Unified automation layer across BMW, MINI, Rolls-Royce, MAN Truck & Bus
  • Enterprise grade AI agents with resilience, auditability, and transparency
  • Scalable rollout model for 40+ locations in three countries
  • Faster, safer, compliant operations from first vehicle photo to final invoice

Final Takeaway

MHS Holding replaced fragmented manual processes with a governed AI automation platform unlocking real time visibility, improved compliance, and a scalable model ready to expand across brands, countries, and dealerships.